The Future of Fresh. Grown with Joy.
The Future of Fresh. Grown with Joy.
Our journey began with a simple idea: to make home-grown food accessible to everyone. From our origins in the USA, we partnered with a Danish engineering team to bring this vision to life. Through years of dedicated development, we perfected a system that blends minimalist design with smart proprietary engineering to create the beautiful and effective microgreens kit you see today.
Our Philosophy
Rooted in Science. Designed for Joy.
At Asphalt Rose, we are a unique company with our roots in the USA and a dedicated design and engineering team based in Denmark. Our collaboration is founded on a shared passion and deep-seated values, inspired by the Danish tradition of minimalist design and uncompromising functionality. We believe that every detail matters and that beauty should always serve a purpose. This philosophy is at the core of our brand, guiding us to create compact, stylish growing systems that bring the joy of fresh microgreens into everyday life without the complexities of traditional gardening.
The Science of Our Design
The Heart of Our System.
Our microgreens system is designed with a perfect balance of elegance and practicality. At the center of our kit is our proprietary GrowLoop Technology , which allows for a continuous harvest. This system is complemented by our AirMat Circulation System , which uses compostable jute mats combined with engineered airflow and water channels to keep your microgreens healthier and fresher. The silicone GrowLoop trays are fully dishwasher-safe, making cleanup easy. Our dedication to quality means we focus on sustainable, natural materials to ensure a simple, joyful experience every time.
The Lifestyle We Champion
Rooted in Science. Designed for Joy.
At Asphalt Rose, we are a unique company with our roots in the USA and a dedicated design and engineering team based in Denmark. Our collaboration is founded on a shared passion and deep-seated values, inspired by the Danish tradition of minimalist design and uncompromising functionality. We believe that every detail matters and that beauty should always serve a purpose. This philosophy is at the core of our brand, guiding us to create compact, stylish growing systems that bring the joy of fresh microgreens into everyday life without the complexities of traditional gardening.
